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Fundraising & Development

Individual Giving

The key to developing a strong individual giving campaign is to offer your prospective donors plenty of options for giving. Components of a strong individual giving campaign may include:

  • Program-designated funds
  • Memorial gifts
  • Annual appeals
  • Planned giving
  • Workplace campaigns

Program-Designated Funds

Many donors appreciate the ability to direct their dollars. For example, perhaps your organization can offer individuals the opportunity to designate their funds to various research projects, support specific target audiences (such as children, parents or health care providers), contribute to a capital campaign or support a memorial fund.

Annual Appeals

A great way of raising funds from individuals is to conduct an annual appeal for support. Many nonprofit organizations conduct annual appeals at year-end or during the holidays. Remember, to optimize your appeal, make it personal. Is there a member of your board, staff or constituency who can author the appeal letter, sharing a personal story that is connected to your mission?

Also, be sure to carefully review your prospect list. Are all of the addresses as up-to-date as possible? Are there new constituency groups that should be included this year? Is everyone coded appropriately within your database to maximize your reach?

Workplace Campaigns. Explore workplace giving campaigns that are run by organizations such as the Combined Federal Campaign, Community Health Charities and United Way. These campaigns will help you tap into individuals who otherwise might not be aware of your mission and programs. If you opt to join an organized workplace campaign, be sure to promote your designated number often and prominently. This is how potential donors will designate your organization as their recipient.