Public Relations & the Media
The goal and purpose for training spokespeople to work with the media is to provide individuals with clear, concise messages for public consumption. Interviews are done in various media outlets with the most popular being radio, television and print. Communicating the organization’s message in a manner that is professional, informative and credible is a critical element for successful media encounters.
Here are some things to think about before you set up a media interview:
Prepare your spokesperson for the interview by providing him with the most up-to-date, evidence-based information and help him anticipate questions that are relevant to his expertise or experience. Below is a list of topics you may suggest your spokesperson discuss.