Public Relations & the Media
Media kits often include the following materials:
Media kits should be sent to television stations, newspapers and radio stations to give them written materials about the organization and to familiarize them on the subject of SIDS and infant death, especially before events you are promoting. Depending on the size of your organization, some of the materials may not be available or necessary for your individual media kit.
Some of these items, such as the logo sheet and advertisements, are helpful for television and print media because they can be easily scanned into computer images and used by the stations. It is good for stations to have hard copies of these items in their files so you will not have to scramble at the last minute to produce information for news stories.