SIDS Program Manual SIDS & Infant Death Program Manual and Trainer's Guide Trainer's Guide

Public Relations & the Media

Media Kits

Media Kits

Media kits often include the following materials:

  • Fact sheet about the organization (make sure your contact information is included on this document)
  • Fact sheet about SIDS, stillbirth, miscarriage or infant death
  • General press release or release for your special event
  • Brochure about the issue or organization
  • Risk reduction and bereavement measures
  • Calendar of events
  • Camera-ready logo sheet or CD with high-resolution logo
  • Public service announcement

Media kits should be sent to television stations, newspapers and radio stations to give them written materials about the organization and to familiarize them on the subject of SIDS and infant death, especially before events you are promoting. Depending on the size of your organization, some of the materials may not be available or necessary for your individual media kit.

Some of these items, such as the logo sheet and advertisements, are helpful for television and print media because they can be easily scanned into computer images and used by the stations. It is good for stations to have hard copies of these items in their files so you will not have to scramble at the last minute to produce information for news stories.