Public Relations & the Media
The press release is the most basic and common way to contact
the media. Releases
should follow a standard format, including:
- The words “News
Release” in large type at the very
top of the release so that it is
- On the left-hand side: “For Immediate
the date one line below.
- On the right-hand side: contact information
for person in charge of public
relations, including telephone number and e-mail address.
make it concise and attention-grabbing.
- Lead: include the most
important information and information that will get a reporter’s
attention. Also, include the important who, what, where,
how and how much of the story.
- Body of release: include a luminous
quote in one of the first three paragraphs.
- Closing paragraph:
include your organization’s mission
and whom they should
contact for more information.
Press releases should be double-spaced
with margins large enough for scribbling.
Releases should be written in AP style and as a news story
that would appear in a news
publication. This includes not using the word “you.”
professions have a writing style, and for reporters, it is
AP style. As such, contact
with reporters should also be written in AP style. AP style
is the style set by the Associated
Press and their guide, the AP Style Guide, is often referred
to as the journalist’s bible and
is available at local bookstores.