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Partnerships & Collaborations

American Legacy Foundation

The American Legacy Foundation is dedicated to building a world where young people reject tobacco and anyone can quit. The foundation was established in March 1999 as a result of the Master Settlement Agreement (MSA) between a coalition of attorneys general in 46 States and five U.S. territories and the tobacco industry and is funded primarily by payments designated by the settlement. As a national, independent public health foundation located in Washington, D.C., the foundation develops national programs that 7 address the health effects of tobacco use through grants, technical training and assistance, youth activism, strategic partnerships, counter-marketing and grass roots marketing campaigns, public relations and community outreach to populations disproportionately affected by the toll of tobacco.

The foundation has two goals that guide its work toward creating tobacco-free generations:

  • To arm all young people with the knowledge and tools to reject tobacco.
  • To eliminate disparities in access to tobacco prevention and cessation services.

Prevention efforts include creation of a major national tobacco youth prevention and education effort known as the truth campaign. Advertising, grassroots and promotional events and an interactive Web site, www.thetruth.com, give teens the facts about tobacco use and tobacco marketing and encourage them to get involved in the effort to inform their peers.

Cessation efforts include raising national awareness and helping reduce the toll of the epidemic of smoking-related diseases specifically among women in the United States. The foundation has developed print and television ads that feature real women struggling with tobacco-related illnesses. Free information services on how to quit smoking are available via a toll-free telephone number (800-4-A-LEGACY) and the Internet (women. americanlegacy.org).

Services:

  • Provides grants to support innovations in tobacco control, develops products to address priority populations efforts, funds research, created a library which includes a vast archive containing millions of declassified tobacco industry documents about the advertising, manufacturing, marketing, sales and scientific research of these products.
  • The Circle of Friends: Uniting to be Smoke-Free (www.join-the-circle.org) program is a national grass-roots social movement to show support for women struggling to quit smoking and to highlight the toll of tobacco-related disease on American women, their families and communities.
  • The Great Start campaign (www.americanlegacy.org/greatstart), the first national media and quitline campaign to help pregnant women quit smoking, is also a part of the women and smoking initiative. Pregnant women who want to quit smoking can obtain free, confidential counseling and educational materials in English and Spanish 24 hours a day, seven days a week, by calling toll-free 866-66- START. Educational materials associated with this campaign are available on the foundation’s Web site.
  • Technical Assistance & Training (TAT): The foundation is committed to obtaining guidance and expertise from tobacco control experts, then sharing best practices with public and private organizations at the State and local levels to advance tobacco prevention and control. Foundation staff assists organizations, including grantees, increases the depth and breadth of their programmatic interventions and implements the strategies necessary to conduct their programs strategically and effectively. The TAT program coordinates a number of youth-oriented projects that can be tailored to accommodate a variety of participants’ interests and availability. The American Legacy Foundation has also partnered with the American Cancer Society and the Robert Wood Johnson Foundation to launch a national training and resource center, the Tobacco Technical Assistance Consortium (www.ttac. org), to provide ongoing guidance and expertise to new and established tobacco prevention and control programs.

Publications: Numerous publications and fact sheets can be downloaded from its Web site.

Data: The foundation currently has two public-use data sets available: the National Youth Tobacco Survey (NYTS) and the Legacy Media Tracking Survey (LMTS).

American Legacy Foundation
2030 M Street, N.W. Sixth Floor
Washington, DC 20036
202-454-5555
202-454-5599 (fax)
www.americanlegacy.org info@americanlegacy.org

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