American Legacy Foundation
The American Legacy Foundation is dedicated to building a world where young people
reject tobacco and anyone can quit. The foundation was established in March 1999 as a
result of the Master Settlement Agreement (MSA) between a coalition of attorneys general
in 46 States and five U.S. territories and the tobacco industry and is funded primarily
by payments designated by the settlement. As a national, independent public health
foundation located in Washington, D.C., the foundation develops national programs that 7
address the health effects of tobacco use through grants, technical training and assistance,
youth activism, strategic partnerships, counter-marketing and grass roots marketing
campaigns, public relations and community outreach to populations disproportionately
affected by the toll of tobacco.
The foundation has two goals that guide its work toward creating tobacco-free generations:
- To arm all young people with the knowledge and tools to reject tobacco.
- To eliminate disparities in access to tobacco prevention and cessation services.
Prevention efforts include creation of a major national tobacco youth prevention and
education effort known as the truth campaign. Advertising, grassroots and promotional
events and an interactive Web site, www.thetruth.com, give teens the facts about tobacco
use and tobacco marketing and encourage them to get involved in the effort to inform
Cessation efforts include raising national awareness and helping reduce the toll of the
epidemic of smoking-related diseases specifically among women in the United States.
The foundation has developed print and television ads that feature real women struggling
with tobacco-related illnesses. Free information services on how to quit smoking are
available via a toll-free telephone number (800-4-A-LEGACY) and the Internet (women.
- Provides grants to support innovations in tobacco control, develops products
to address priority populations efforts, funds research, created a library which
includes a vast archive containing millions of declassified tobacco industry
documents about the advertising, manufacturing, marketing, sales and scientific
research of these products.
- The Circle of Friends: Uniting to be Smoke-Free (www.join-the-circle.org) program
is a national grass-roots social movement to show support for women struggling
to quit smoking and to highlight the toll of tobacco-related disease on American
women, their families and communities.
- The Great Start campaign (www.americanlegacy.org/greatstart), the first national
media and quitline campaign to help pregnant women quit smoking, is also a
part of the women and smoking initiative. Pregnant women who want to quit
smoking can obtain free, confidential counseling and educational materials in
English and Spanish 24 hours a day, seven days a week, by calling toll-free 866-66-
START. Educational materials associated with this campaign are available on the
foundation’s Web site.
- Technical Assistance & Training (TAT): The foundation is committed to obtaining
guidance and expertise from tobacco control experts, then sharing best practices
with public and private organizations at the State and local levels to advance
tobacco prevention and control. Foundation staff assists organizations, including
grantees, increases the depth and breadth of their programmatic interventions and
implements the strategies necessary to conduct their programs strategically and
effectively. The TAT program coordinates a number of youth-oriented projects that
can be tailored to accommodate a variety of participants’ interests and availability.
The American Legacy Foundation has also partnered with the American Cancer
Society and the Robert Wood Johnson Foundation to launch a national training and resource center, the Tobacco Technical Assistance Consortium (www.ttac.
org), to provide ongoing guidance and expertise to new and established tobacco
prevention and control programs.
Publications: Numerous publications and fact sheets can be downloaded from its Web site.
Data: The foundation currently has two public-use data sets available: the National Youth
Tobacco Survey (NYTS) and the Legacy Media Tracking Survey (LMTS).
American Legacy Foundation
2030 M Street, N.W.
Washington, DC 20036