Risk Reduction Expansion Considerations for Sudden, Unexpected Infant/Child Deaths
The target audiences for unintentional injuries and sudden illnesses are both the family and the community. Audiences include:
To appropriately address the prevention of childhood illness and unintentional injury, program staff needs to develop expertise to review materials already available. New materials will cost money to purchase. If culturally-appropriate materials are not available, the program may need to create new brochures, PSAs and curricula, which will cost time and money.
Training will also be needed for staff and volunteers responsible for conducting education. Additional research may be needed to better understand underlying causes of accidental deaths or sudden deaths. For example, your staff should try to find out whether smoke alarms were present in deaths due to fire or whether suffocation deaths were due to overlying, wedging or the obstruction of mouth or nose. Once these underlying causes are understood, appropriate messages can be developed.