SIDS Program Manual SIDS & Infant Death Program Manual and Trainer's Guide Trainer's Guide

Risk Reduction Education

Campaign Components

Launch Public Relations Campaigns

To educate the public about SUID/SIDS risk factors, you may want to launch a public relations campaign which may include the use of paid broadcast time or print space (advertisements), donated time and space (public service announcements) or a combination of paid and donated time and space. For more information, see Chapter 8: Public Relations & the Media.

Conduct Trainings

As part of a risk reduction campaign, it is necessary to train community members such as health care professionals, members of civic and health associations, members of faith associations, members of professional associations, child care providers and others in risk reduction. Trainings will need to be repeated periodically to ensure that trainees receive up-to-date information, resources and referrals. For more information and resources on training, see Chapter 4: Training and the accompanying trainer’s guide.

Launch Community-Specific Campaigns

Depending on your area’s demographics, it may be necessary to launch risk reduction campaigns that target specific communities. To effect change within minority communities and, thus, begin to eliminate health disparities, it is necessary for programs to use materials that are culturally- and linguistically-appropriate. It is also important to work with community-level health care providers, alternative media and other resources traditionally accessed by racial/ethnic groups such as faith-based groups, civic organizations and tribal councils.

Given the disparities in health outcomes, one of the most important and often-challenging roles public health programs and nonprofit health organizations face is the development and dissemination of resources that are both culturally- and linguistically-competent.

Local and State programs may support the development of new culturally-appropriate SIDS and safe sleep materials for internal and external use that are linguistically- and ageappropriate3 by:

  • Conducting periodic surveys on the knowledge, attitudes and practices of parents, grandparents, child care providers and foster parents on safe sleeping. Surveys, focus groups and community meetings can also identify barriers to safe sleeping such as not having a crib and language and cultural differences. These can also assist in understanding of public perceptions of back sleeping.
  • Providing technical assistance to community-based organizations and community health providers to address the needs of non-English speakers.
  • Involving minority families in constructing targeted health messages that answer their specific concerns.
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