Risk Reduction Education

Developing SIDS Risk Reduction Campaigns

CDCynergy does not assume that communication is the only solution to a public health problem, but guides users through a process in which users:

• Use research to help describe and determine the causes of the health problem and detail the audience segments affected by the problem.
• Explore a wide range of possible strategies for the problem.
• Systematically select the strategies that may show the most promise.
• Understand the role communication can play in planning, implementing and evaluating selected strategies.
• Develop a comprehensive communication plan that includes audience research, pre-testing, production, launch and evaluation.

Tailored editions have been developed including CDCynergy XE which support systematic conceptualization, planning, execution and evaluation of comprehensive public health programs. For more information, contact the Public Health Foundation.

Developed by the Program Support Center at First Candle with collaborative assistance from the Sudden and Unexpected Infant/Child Death and Pregnancy Loss Centers.