Module 1: A New Approach
Conversations Approach

1.2 Why a New Approach

It is time to think about additional approaches to supporting caregivers to adopt safe sleep and breastfeeding. “Building on Campaigns with Conversations” is the next step. It is part of a greater trend in public health promotion to take an individualized approach that can take into account each family’s needs, beliefs, and the context of their lives. Campaigns have a role, but supporting behavior change takes a more individualized approach.

This video will answer why an enhanced approach to promoting safe sleep and breastfeeding is important, who will benefit from the training, what the Conversations Approach is, what is involved in a conversation, and how one can carry out a conversation with a family.